Description
Lehman College is the City University of New York's only four-year college in the Bronx, serving the borough and surrounding region as an intellectual, economic, and cultural center. The National Bureau of Economic Research and the Equality of Opportunity Project ranked it fourth-highest in mobility in the nation. Lehman is a proud catalyst for economic and social mobility for its students, almost half of whom are first-generation college students.
Recently, the college sought to promote economic and social mobility by connecting reporters, editors, and producers with individuals willing to share their expertise with the media, whether by offering insights on timely issues, commenting on research, or contributing to broader public discussions in their fields.
To do this, the college decided to design a booklet listing individuals' names, experience, research, and expertise. This booklet would be named "Faculty of Lehman College - Experts for Media", and debuted in 2024 with the first volume.
As I designed the first booklet, I was tasked with creating the second volume. This included designing the book cover and revamping the interior layout, all while ensuring they integrated with the existing brand, color, and identity elements.
Challenges
While working on this project, the main problem I initially encountered was designing the page layout. Seeing that the booklet is text-heavy, I drew inspiration from other college media booklets, noting their layouts and grids.
Accomplishments
As a result of creating the booklet, the initial volume 1 was shared with over 140 press contacts (producers, editors, writers). Furthermore, it generated inbound media interest, resulting in inquiries about the featured experts for interviews, commentary, and introductions.
The booklet would later be integrated into broader marketing efforts – the expert's book is now prominently featured on our new Press page for easy access by media and stakeholders.
I also made sure to create a replicable format for the booklet, establishing a blueprint for future volumes
