Descripton
Transcend Education is a national nonprofit organization that supports K-12 schools in creating and spreading extraordinary learning experiences for all students. They work with school communities to reimagine education, improve experiences, and enhance outcomes. Transcend focuses on building capacity and catalyzing systemic change within educational systems.
To expand its mission in 2024, the organization created several campaigns that it would display during its presentations to faculty and affiliates.
My role in these campaigns was to design a few social media posts and create presentation decks to visualize the growth of Transcend's goals.
Challenges
One of my biggest challenges was getting used to the software used to create the presentation decks. As Transcend Education is big on accessibility, all presentation decks were made on Google Slides. This is to ensure that any faculty member could make adjustments and additions to the slides if needed.
Learning the software was indeed a little difficult, but I took my time and practiced with it. As time went by, I began to familiarize myself with the program, and I was able to make the presentation decks that the company asked for.
Accomplishments
By working on this concept, I was able to improve my branding skills. Undertaking this concept also showed me how important research is to developing a brand identity, its challenges, and the revisions needed to solidify that concept.
By taking on this project, I was able to provide Transcend Education with assistance in creating visual assets and presentation decks that promoted their cause.
Furthermore, the marketing materials were able to be shared across their affiliates, with the infographics being used to visualize the steps they would take to achieve their goal
For me, it gave me the chance to work with a different program than what I was used to, and it expanded my horizons.
