Descripton
Transcend Education is a national nonprofit organization that supports K-12 schools in creating and spreading extraordinary learning experiences for all students. They work with school communities to reimagine education, improve experiences, and enhance outcomes. Transcend focuses on building capacity and catalyzing systemic change within educational systems.
To expand its mission in 2024, the organization created several campaigns to display during its presentations to faculty and affiliates.
My role in these campaigns was to design a few social media posts and create presentation decks to visualize the growth of Transcend's goals.
Challenges
One of my biggest challenges was getting used to the software for creating the presentation decks. As Transcend Education is big on accessibility, all presentation decks were made on Google Slides. This is to ensure that any faculty member can make adjustments and additions to the slides if needed.
Learning the software was a little difficult, but I took my time and practiced. As time went by, I became familiar with the program and was able to create the presentation decks the company requested.
Accomplishments
By working on this concept, I significantly improved my branding skills. This experience also highlighted the importance of research in developing a brand identity, as well as the challenges and revisions needed to solidify that concept.
Through this project, I assisted Transcend Education in creating visual assets and presentation decks that effectively promoted their cause. Additionally, the marketing materials were shared across their affiliates, with infographics illustrating the steps they would take to achieve their goals.
This opportunity allowed me to work with a program different from what I was accustomed to, ultimately expanding my horizons.
