Description
A concept project inspired by a bus simulator game, Greenvale Transit is a brand concept of a transportation agency, based on several transportation agencies in terms of concept design.
For this concept, I wanted to explore its development and take it to the next level, in terms of creating an entire brand guide and exploring the process of creating an effective brand.
Challenges
Although I had established several key features in the past, there were key components I would have to upgrade if I were to bring this brand to life. For one, I had to refine the logo significantly.
Taking inspiration from several transit logos within the U.S and Canada, I simplified the logo for accessibility, and made it symbolic so that it would represent the roads of the county.
I also had to take into account the brand voice I had envisioned, the tone, and the imagery used to associate with the brand.
Because this was no longer a simple logo project, I expanded on it as I pleased, creating marketing materials and non-clementure, such as maps, signage, cards, liveries, and iconography. I also took into account the typefaces I used, making sure they matched my vision and goals.
Unique for this concept was that this was the first time I created a brand guide booklet. I went through much trial and error, making sure that the typography was right and further refining the colors.
Accomplishments
By working on this concept, I was able to improve my branding skills. Undertaking this concept also showed me how important research is to developing a brand identity, its challenges, and the revisions needed to solidify that concept.
