Description
Jobs to Move America is a strategic policy center that works to transform public spending and corporate behavior using a comprehensive approach that is rooted in racial and economic justice and community organizing.
To help in their comprehensive approach, the company wanted to showcase their strategic plan and send it out to affiliates and partners.
At the time, it was determined to create it in a booklet format, detailed with infographics to appeal to a wider audience. This booklet would contain information about JMA's Strategic Plan from 2020 – 2025, detailing steps and important parts of the plan.
My role in this project was to create the booklet. This included designing the book cover, creating the layout, infographics, all while making sure to integrate it with the existing brand, color, imagery, and identity elements.
Challenges
While doing this project, the main problem I encountered initially was designing the page layouts and the implementation of infographics. I had to go through many revisions of layouts for the text, and as for the infographics to support the data, I had to collect the information from JMA, who provided me with all the statistics needed.
Accomplishments
By taking on this project, I was able to provide JMA with assistance in creating visual design elements that complemented their written copy for their marketing materials.
Furthermore, their strategic plan was able to be shared across their affiliates, with the infographics being used to visualize the steps they would take to achieve their goal
For me, it gave me the chance to work with and visualize data for a broader audience, as that was the goal with this booklet. I was able to change a Word Document with just text into a booklet that enticed readers.
